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Showing posts with the label #BehindTheHitz

Virtual Events during the COVID-19 lockdown in Ghana

The phrase 'the new normal' has somehow become synonymous with the Coronavirus pandemic. It has affected life in just about every industry, mostly negatively, and inadvertently inspired new ideas – some of which were perhaps thought of before, but never to be implemented. The live music scene in Ghana, like many countries around the world has suffered a huge blow due to the ban on public gatherings as part of measures to control the spread of the virus. This, in turn, has led to a proliferation of virtual events – streamed live from event venues or from homes of artistes and DJs straight to the screens of fans via social media. On 2 May 2020, the third edition of 3 Music Awards was hosted at the 15,000 plus capacity Fantasy Dome in Accra without a live audience. This was the first award show held virtually in Ghana decades after such schemes were instituted in the country. Streamed live on television and social media, the show reached an audience of 4 million people, with an im...