Ghameli

Radio/TV presenter Jeremie has added her voice to the need for musicians to use social media as a promotional tool instead of relying solely on radio and television. She made this known in an exclusive interview with me “I would say social media is really important because aside radio it would shock you, someone from some part of the world would hear you because you are … Jay Ghartey is a typical example when I meet him he showed me his Facebook page and he had fans from Ukraine, you know weird countries from around the world that you would never expect Japan, France.” ” It wasn’t just Ghana all around the world, Turkey and other countries and they loved his music because they are following him on Facebook and he is putting his music on there. They are able to get it, so if you focus just on Ghana radio the world can’t hear you.  You get what I mean; so social media is not just there for you to say hi I just woke up in the morning. No its there for you ...

           Most Ghanaian musicians and producers alike have over the years attributed their inability to make decent promotional outputs to Payola. That reason won’t fly in this era of mass media. Social media within the past few years has proven a workable medium for the successful execution of promotional campaigns; a large chunk of the target audience of these musicians also live there – literally. It offers that direct, in-your-face connection, without having to opt for the more conventional streams. In two separate interviews with Edem and Skillions Records act Paapa, they both agreed on how crucial social media is to the work they do. Paapa isn’t your average mainstream music artiste but he’s got quite a large, loyal fan base. His first album  Solar  was mainly promoted on social media. Manifest is another artiste who has made great use of social media. He’s managed to get the attention of music lovers to apprecia...

That most Ghanaian celebrities fail to recognize the crucial role social media plays in today’s world, is a matter of great concern to me. I find it difficult to understand why some simply don’t want to be a part of the new age. Assuming you are lost as to what social media is or what it constitutes, Wikipedia tells us it is the means of interaction amongst people in which they create, share and exchange information and ideas in virtual communities and networks. Social media networks/platforms that are usually used by celebrities over the world include Twitter, Facebook, Instagram, Vine, Keek, Google +, Tumblr, Pinterest, Flickr, Vimeo  and to a larger extent YouTube. These have become means through which celebrities get to maintain personal and direct contact with their fan base. I have noticed however that with the exception of few of our celebrities, most dont see the relevance of social media. It’s either they are not signed on to any of the above or their existing o...