SONY Music Entertainment, the first global music company to launch an African division has affirmed its “long term” commitment to supporting African music and the craft of African artistes. The American corporation is allaying the concerns of stakeholders about what is said to be the exploitation of the global trending appeal of Afrobeats by labels leading to artistes not benefitting financially off their work or having their creative abilities stifled. “We’re here to make genuine relationships with artistes that we genuinely like so we can elevate their sound long term. Not just sign them, have them put out a couple of things, and see what happens. That doesn’t make sense,” asserted Kayla Jackson, Marketing Rep. of RCA Records, a subsidiary of SONY Music Entertainment in an interview with livefmghana.com. “With RCA (Records), what we do is, we talk to the artiste, we listen to what they want to do creatively and our job is to elevate that. Not to change it but to listen to...