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In 2020 Live Performances Went Virtual

Once considered a marketing gimmick, virtual shows have become the premier musical experience in the past five months following the complete change of the live music industry due to the restrictions presented during the coronavirus pandemic. Said shows have moved from the early days of being streamed largely via low quality smartphones to being well-produced by a professional camera crew and offering fans experiences akin to in-person concerts. The format is regarded as a reliable source of income for stakeholders in the music industry regardless of whether in-person concerts return or not for now. Platforms like CEEK VR, Facebook, Instagram, Fortnite, Youtube and Twitch have made it possible for artistes to visually interact with their fans through performances streamed online. StreamElements, a live streaming service provider reported that users of Twitch watched 1.1 billion hours of content when lockdowns started in March in the US – a new record since the platform was launched in 2...