The need for celebrities to be in constant touch with their fans has led to quite a number of them signing on to social media networks.
Twitter, Facebook and Instagram among other mediums have come in handy as useful channels for touching base with the people who make them relevant.
Vobolo, a micro voice blogging service that allows recording and sharing of voice data on Facebook and Twitter is the latest addition to the list.
Some Ghanaian celebrities who have hooked on to the service include Chris Attoh, Ama K. Abebrese, Jeremie, Nana Aba Anamoah, Yvonne Nelson, Edem, Cwesi Oteng, Yvonne Okoro, Efya, Cwesi Oteng, and Deborah Vanessa.
It is good business, considering the number of known figures signing onto it.
But were lies its future? Before Vobolo was Keek, and before the latter were some other ones, which have since gone into hiding.
The answers surely can be found in just how serious some of these celebrities treat the subject of fan-engagement.
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